Advertising can be appealing for several reasons:

1. Persuasive messaging: Effective ads use persuasive language and visuals to grab attention and create desire for a product or service.

2. Entertainment value: Many ads are designed to entertain, using humor, music, drama, etc. to engage viewers.

3. Information: Ads provide useful information about products, deals, etc. that can help consumers make informed choices.

4. Social proof: Seeing others use and enjoy a product creates social validation and appeal.

5. Aspirational messaging: Ads often promote an ideal lifestyle or self-image that resonates with audiences.

6. Creativity: Well-crafted ads showcase clever concepts, art direction, copywriting, etc.

7. Frequency: Repetition can increase familiarity and memorability of an ad.

8. Emotional connection: Ads that tug at heartstrings or evoke positive emotions can be very appealing.

9. Celebrity endorsements: Associating a famous person with a brand can add instant appeal.

10. Urgency: Limited time offers or scarcity tactics can create a sense of excitement/fear of missing out.

However, some may find certain ads manipulative, annoying, or in poor taste. The appeal is subjective based on individual preferences and cultural factors.